How Do Prospects Produce?
That’s the first question I ask myself as I begin the process for my 2024 NBA draft board. By separating production, feel and athletic premiums, I will try to show my notes as I sort out my analysis of 2024 prospects.
Starting with production makes sense given it is the most observable, and by far. Players produce by getting stats, and we have plenty of stats. However, it is not as simple as a 1:1 translation, as many highly productive college players struggle to reach close to that production in the pros. The reverse – little production leading to great production – is rarer, but still occurs.
For our analysis, the definition of production will be something like: “able to make things happen almost by accident through presence and skill.” The “by accident” part works to strip away feel from the equation, which will be the next article. “Through presence and skill” aims to remove the athletic component, the third prong.
While grading prospects based on expectations of future production is impossible with 100% accuracy, the hope is we can land close enough to separate our views from consensus. Rather than spend a long article describing how production can play out on a basketball court, I illustrate how production occurs through five examples.
Tier 1: Dominance
Primary Example: Zach Edey
How does he produce on the court?
Zach Edey is the pinnacle of production, as shown by his NCAA-leading Box Plus-Minus of 14.3. This is the 12th highest mark in the barttorvik.com database, after posting the 13th highest mark the season prior. Edey is a beast.
His production is far from hidden, either. At 7’4”, 300 pounds with a 7’10.5” wingspan, Edey is gargantuan. His movement ability has improved every year, too. With his combined size and movement abiliy, Edey creates events on the floor almost on accident. Add in nimble footwork and elite spatial awareness and you have a player not just lumbering around but dodging and flipping hips as well at his size.
It would be miserable to be screened by Edey or have to box him out. That physical dominance earns Edey a 10 out of 10 for production, but not just for current rather than expectations in the pros.
How easily does he produce?
The margins Edey wins by are astronomical. It is tough to scratch the ceiling above rebounding 26% of defensive opportunities or 17% of offensive ones. When he posts up, he is capable of holding that position for many seconds awaiting an entry pass, and then is able to convert that into a hook, drop step, or just straight dunking right over his opponent. There is more scoring versatility than meets the eye with Edey, simply through the variety of angles he has access to at his size.
In addition, Edey is a vigilant screener and passer. It is easy to imagine him as an NBA-level screener at his size and movement ability, and likely a very good one. He has figured out how to double-hand kick-out pass above all opponents’ heads, more difficult in the NBA with swarming long-wingspanned defenders, but Edey’s size to find better angles won’t go away.
How will this get harder in the NBA and how can he adapt?
My counter-intuitive take is it might, in fact, get easier in the NBA. At the college level Edey has to deal with a double or triple team every single time he touches the ball. This has likely boosted his assist rate (again, the biggest area of production concern), but raised the degree of difficulty on his finishes (not that it mattered). The ease with which Edey can navigate multiple surrounding defenders swiping at the ball to still turn and finish should not go unnoticed, and might indeed lead to continued easy buckets in the pros.
Edey’s weakness is defending away from the basket, but as a likely drop defender that should have little impact on his overall production. His steals will be low but blocks high (he has swatted 8% of opponent attempts) and rebounding should continue to be above average for a big, if not flat out excellent.
Edey has improved his movement ability and fitness quality every year with Purdue. This provides a lot of encouragement to his ability to adapt to the pros. However, it is possible (if not likely) that his opponent will have to do more of the adapting, to Edey’s size and skill. Edey has put up historic usage and rebounding rates while shooting a spectacular 67% true shooting (84% at the rim, 41% midrange, 72% from the line) to the point that even a standard deviation drop would still be excellent. He makes things happen on the court constantly and will at the next level, too.
The question of whether the speed of the game is too much for Edey ignores the major strides he’s made in his fitness and also his dominance per minute. He might need to make additional improvements to physique to play over 30 minutes per game but he has shown the ability to do that the past two seasons at Purdue. Advanced training in the NBA (Zach has not yet turned 22) can help that along. However, Edey’s talent is worth slowing down for, and that would only likely be a little.
Examples of others in this tier?
None
Tier 2: Conditional Dominance
Primary Example: Reed Sheppard
How does he produce on the court?
Reed is on the opposite end compared to Edey’s stature: at 6’3” and 187 pounds, Sheppard faces an uphill battle for his production. He compensates with everything else.
To be a productive player you have to make unlikely events possible, and that’s exactly what Reed does. His greatest strength is his positioning and hand placement, as one thinks themselves open to only be surprised by a last second Sheppard. Sheppard’s production is difficult to separate from his feel, as he moves across the court almost automatically in optimal position. The production is real and significant all over the court, as Sheppard’s 12.4 Box Plus-Minus is the highest for all freshmen by a long shot. Indeed, he only trails Zion Williamson, Anthony Davis, Chet Holmgren, Michael Beasley, Evan Mobley, Karl-Anthony Towns and Kevin Love in the all-in-one box score statistic. The height hasn’t mattered to reach historic production already compared to his age group.
This means Sheppard’s production is all-encompassing, from stocks to rebounds to assists and points. By being in the right position and having the skill to capitalize, Sheppard looks like one of the most productive college players of all time.
How easily does he produce?
What prevents Sheppard from landing in the first tier is his stature at only 6’3” (and that might be generous). Simply by that fact the margins for him to overcome are more significant than for someone like Zach Edey who will always be a foot taller than Sheppard. His handle is also more functional than masterful, limiting his roaming with the ball and thus blocking off an area of potential production. Neither has mattered in the least for Sheppard, but he may find himself struggling to have an impact inside the arc against a trying matchup here and there in the pros.
The production on defense, however, is undeniable. Sheppard feels omnipresent on the court, rotating faster than one can process watching him. He is very strong, capable of banging in the post and stonewalling drives, but more importantly knows how to leverage that strength. This will give him a lynchpin on defense, not being attacked physically, to then make things happen with his rapid, accurate hand movements or by popping out of nowhere.
The distance shooting is bankable, too. He has taken 8 threes per 100 possessions and made over half of them. His release is lightning fast with little load time and good release point. That volume shooting will help space the court at any level, making closeouts easier to reduce the burden on his handle, and also open up passing lanes. Reed is not the most manipulative passer but, similar to his handle, is excellent at making it functional nonetheless.
How will this get harder in the NBA and how can he adapt?
Sheppard is so masterful in what he does well and versatile across the court it is highly likely he will produce at a high level in the NBA. The biggest challenge is the longer wingspans blocking off his passing lanes on offense and making his contests more difficult on defense. But Reed has already found ways to compensate for both. He gets off the floor very quickly with good ‘instant vertical.’ His hand placement often shows awareness to exactly where an opponent’s release point will be, or where they will gather before the attempt.
Sheppard’s feel for the game hints at future improvements, but that is for the next article. Sheppard is capable of producing (and likely very well) at an NBA level today with his activity, physicality and versatility of skillset. He creates events almost automatically as he gets into an opponent’s body or lets it fly in a split second from deep. Despite his stature, he is imposing physically in his own way.
While there can be knits to pick for his athletic tools, getting blown by or shot over here and there, he has used those opportunistically to reposition and make something happen even so.
Examples of others in this tier?
Jonathan Mogbo, Ron Holland
Tier 3: Omnipresence
Primary Example: PJ Hall
How does he produce on the court?
Post ups, spot ups, rolling to the basket. Cuts, transition looks, putbacks. PJ Hall does all of those things at least once per game. He also does that while vacuuming up rebounds, blocking shots and getting some assists and steals. His 30% usage for Clemson is top 10 in the country.
PJ Hall is active. Although not the quickest laterally (steals his weakest stat), Hall is a bruising big, listed at 6’10” and 238 pounds, who is physical all over the court. His front line speed and explosion is better than the mobility otherwise would suggest.
And yes, he scores from all over. While not the most difficult of looks – he only has five made shots off the dribble – it points to his variety of usage. By being strong and physical and constantly in place, Hall is ready.
How easily does he produce?
Hall is only in the third tier for this reason: the margins are often thin, especially for his scoring. His rebounding is likely the most ironclad contribution: Hall has a decent wingspan and can get off his feet quickly. Contested boards become clean ones often, with PJ claiming his with fervor.
The blocks come next, again benefitting from his interior strength and above average leaping. While far from a primary rim protector, an opponent would at least not be able to lose track of Hall’s location.
Hall has plenty of scoring versatility in college, which works for him in some ways but against in others. To start with the bad news, there is no obvious easy day one offensive specialty. His outside shot is okay (33% from deep, 79% from the line) with better luck inside the arc (57% from two). His primary scoring output comes from post ups, at 7.4 per game.
The good news is the breadth of skill means you don’t have to choose any single way to use him. Hall can fill in admirably in many spots. His post ups are not slow and plodding but decisive and featuring many drop step dunks. Posting up might not be his sweet spot but rather a means to an end.
How will this get harder in the NBA and how can he adapt?
The biggest difficulty for Hall on an NBA floor will be sticking to his man. While likely quick enough to guard your average big, he would often be faced with an athletic gap when defending in space. His fitness and physicality will counter that, a locked in facet of his game regardless of competition.
The biggest question is his willingness to let it fly, a major source of production in itself. Should he continue to let it fly with little hesitation, perhaps bolstered by a little more improvement in his percentages, Hall being in Tier 3 means he has more than enough stuff to stick around.
Examples of others in this tier?
Cody Williams, Matas Buzelis
Tier 4: Consistent Presence
Primary Example: KJ Simpson
How does he produce on the court?
Playing against KJ Simpson must feel like whack-a-mole: wherever you snuff out his movement, a moment later he’s popping up elsewhere. At just 6’2”, Simpson overcomes his stature a few ways: his strength, his instincts, his vertical pop, his quickness. These all make Simpson difficult to screen and difficult to keep out of the paint.
Let’s return to our definition of production, “how many things does he make happen by accident?” As he’s #13 in the NCAA for Box Plus-Minus, it seems a lot. He rebounds (16% rate), assists (26%) and gets plenty of steals (3.4%). He leads his team in usage at 27%. The statistical case for Simpson is very strong.
Simpson is capable of no-load threes as well as skying in for the occasional dunk (9 so far this season). He gets into his pull-up smoothly with four self-created perimeter points per game. He may not be a traditional tank knocking people around to cause chaos, but he can do it surgically while powerfully.
How easily does he produce?
The visual evidence is murkier than the stellar statistical resume. KJ Simpson wins often by small margins, but is intentional enough in his application that he gives just enough effort to win. This hints at Simpson being able to scale up or down at the NBA level as he can deliberately focus his efforts onto different roles. Need an on-ball initiator? An off-ball catch and shooter? A closeout attacker? A ball-moving connector? Simpson can effectively do any of these.
On defense, the steals come by activity and physicality. Simpson can bully weaker NCAA guards, even at only 189 pounds. He hits screeners when he is screened and boxes out hard. These might not all create events but it does carve out space on the court, and more than all but a few NCAA guards.
How will this get harder in the NBA and how will he adapt?
The NBA is not kind to small guards. But how small does Simpson play, really? There will be many plays that simply sail over his head which would not at the NCAA level, with the NBA full of big and wing creators. But Simpson’s role and athletic versatility will ease the adjustment.
While small guards still survive in the league, the margins are very thin. Simpson needs to continue refining his toolset to ensure an NBA impact. Already built and quick and a good leaper, Simpson is not far off from the median point guard’s athleticism, and may be greater than. But the easy victories will stop, only tough ones from here. This is why I ultimately knocked him down to an 8.5, in spite of a stellar of a statistical resume as nearly anyone in the NCAA.
Simpson is a good bet to find a way to contribute, but the degree is highly uncertain. Regardless, that’s a bet I’d be comfortable making in the first round.
Examples of others in this tier?
Tyler Kolek, Baylor Scheierman
Tier 5: Selective Presence
Primary Example: Milan Momcilovic
How does he produce on the court?
Milan Momcilovic is not convincing as an NBA-level athlete, but has the tools and skill to succeed regardless. His production is the most siloed of any we’ve described so far: he takes (and makes) a ton of threes. Despite this narrow avenue of contribution, Momcilovic still ranks in the top 10 for high major freshman by Box Plus-Minus. This is because Milan is 6’8” and has a quick, high release. Sometimes the analysis doesn’t need a second question: Momcilovic produces by hitting unblockable shots.
The rest of his game is middling, dragged down by his poor foot speed, limited burst and stiffness. A 12% defensive rebound rate and 2.1% block rate are closer to the stats of a 6’5” prospect than a 6’8” one, but there is a baseline of production nonetheless. And while Milan is not very mobile, he is still enough to be a consistent presence guarding fours.
How easily does he produce?
Momcilovic’s production is tilted towards three point volume, and that’s where he’s winning by large margins. The effective release height on his shot is more like a 6’10” player than a 6’8” one, releasing above his head with great arc. When we’re talking about projectable production, it is difficult to get more bankable than a release point that high going in at a 40% rate on very good volume. But that’s what we have with Milan.
His size comes in handy, even if not snagging down rebounds or skying for blocks. At his size he can set effective screens and generally be a big body on the court. Even when he’s not adding to his stat total, he’s taking up more space than the average NBA player.
How will this get harder in the NBA and how will he adapt?
He will be attacked on defense. Finding the right player to park Milan on will be essential for his early career success. Milan has little chance of hanging in with either 3s or 5s, relegated to the non-explosive 4s. That makes the margins tighter on offense where he has to be successful with his strengths. This is why Momcilovic is in Tier 5, as there is little guarantee he can hang in enough to capitalize on his strengths.
But the bedrock of high volume, high accuracy three point shooting is a function needed by every team, and Momcilovic is convincing as almost anyone in the class for that role.
Examples of others at this grade?
Wooga Poplar, Tre Mitchell
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